Are you sometimes stuck for ideas of what to post and when to post it to help promote your photography business? Here’s a free 52-week Facebook content calendar for a photography business just for you.
This calendar is designed to engage your audience, showcase your work, provide value, and generate leads consistently. It covers various types of posts, including photography tips, behind-the-scenes content, client testimonials, promotions, and interactive posts.
Key Content Themes:
- Showcase Work: Highlight your portfolio and share your photography projects.
- Educational Content: Share tips, tutorials, and behind-the-scenes insights.
- Engagement Posts: Use polls, questions, and interactive content.
- Promotional Content: Promote services, discounts, and new offers.
- Testimonials: Share client feedback and success stories.
Weekly Content Calendar Outline
| Week | Monday (Portfolio) | Wednesday (Tips & Education) | Friday (Engagement) |
|---|---|---|---|
| 1 | Post a landscape shot with story | Share a tip on “Golden Hour Photography” | Poll: “What’s your favorite type of photography?” |
| 2 | Share a client portrait session | Behind-the-scenes: Setting up a shoot | Ask: “What location would you like to see featured next?” |
| 3 | Highlight a recent event shoot | Tip: “How to use leading lines” | Quiz: “Guess the location in this photo!” |
| 4 | Feature an artistic black-and-white photo | Tutorial: “Understanding aperture and depth of field” | Story: Share a photo challenge for followers to join |
| 5 | Showcase a local landscape | Tip: “Editing basics using Lightroom” | Client testimonial (photo + quote) |
| 6 | Share a travel photo with the story behind it | Tip: “How to capture motion in photography” | Question: “What’s your favorite place to take photos?” |
| 7 | Feature a unique macro shot | Tutorial: “Composing a balanced shot” | Fun fact: Share an interesting photography fact |
| 8 | Share a photo from a recent workshop | Tip: “Choosing the right lens for portraits” | Poll: “Do you prefer color or black-and-white photos?” |
| 9 | Highlight a creative project (e.g., time-lapse) | Tip: “Mastering shutter speed for action shots” | Share a behind-the-scenes video |
| 10 | Feature a wildlife photo | Tutorial: “How to use natural light effectively” | Question: “What’s the best photo you’ve taken this year?” |
| 11 | Share a night photography shot | Tip: “Capturing sharp photos in low light” | Client review (photo + experience) |
| 12 | Feature a photo that tells a story | Tip: “The rule of thirds explained” | Engagement: Ask for photo topic suggestions from followers |
| 13 | Share a drone photo with context | Tip: “How to photograph reflections” | Poll: “What’s your favorite season for photos?” |
| 14 | Showcase a creative portrait session | Tip: “Working with different lighting setups” | Share a photography meme or fun fact |
| 15 | Highlight a landscape with unique weather | Tip: “Editing tips for dramatic skies” | Ask: “Which photo editing app do you use?” |
| 16 | Share a photo series (e.g., before/after edits) | Tutorial: “Mastering long exposure shots” | Behind-the-scenes: Show your gear setup |
| 17 | Feature a client’s favorite shot | Tip: “How to pose clients naturally” | Question: “What’s your dream photography location?” |
| 18 | Share a wildlife photo with a conservation story | Tip: “Best settings for wildlife photography” | Fun fact: History of a famous photo or photographer |
| 19 | Showcase an urban landscape shot | Tip: “Using leading lines in urban photography” | Poll: “Do you prefer cityscapes or nature shots?” |
| 20 | Share a stunning sunset/sunrise photo | Tip: “Capturing vibrant colors in photos” | Client testimonial (with before/after comparison) |
| 21 | Feature a creative edit or composite photo | Tutorial: “Blending exposures for dynamic range” | Engagement: Caption this photo challenge |
| 22 | Share a milestone photo (e.g., anniversary or achievement) | Tip: “How to tell a story with photos” | Ask: “What type of photography would you like to learn about?” |
| 23 | Highlight a black-and-white photo session | Tip: “Editing for black-and-white impact” | Poll: “Black-and-white or color?” |
| 24 | Feature a wildlife or action shot | Tip: “How to freeze motion in photos” | Fun post: Photography myth vs. fact |
| 25 | Showcase a photo taken in a unique local spot | Tip: “Utilizing foreground to add depth” | Client review (photo + positive feedback) |
| 26 | Share a photo from a recent travel destination | Tip: “Travel photography essentials” | Ask: “Where would you like to travel for photos?” |
Adjustable Content Blocks
If you want flexibility in the calendar, rotate these content types based on your photography business focus:
- Mondays: Portfolio Showcase / Recent Work / Client Stories
- Wednesdays: Tips & Education / Tutorials / Behind-the-Scenes
- Fridays: Engagement / Polls / Quizzes / Testimonials
This pattern ensures a consistent posting schedule without overwhelming your audience. Feel free to adjust according to your business focus, seasonal events, and special promotions.
1. Monthly Themes
Each month, focus on a specific theme to align your posts and keep your content fresh and exciting:
- Jan: New Year, New Adventures
- Feb: Love for Photography
- Mar: Explore Hidden Gems
- Apr: Wildlife and Nature Wonders
- May: Capture Autumn’s Magic
- Jun: Master Your Camera
- Jul: Iconic Landscapes
- Aug: Best Beaches and Coastal Views
- Sep: Springtime Scenes
- Oct: Ultimate Photo Tips
- Nov: Capturing Light
- Dec: Year in Review & Holiday Offers
2. Weekly Content Plan
Each week features a specific type of post for consistency and variety:
- Monday: Motivational Monday – Inspiring quotes or beautiful landscape photos to start the week.
- Tuesday: Tip Tuesday – Photography tips or techniques.
- Wednesday: Wanderlust Wednesday – Highlight a tour destination with stunning photos.
- Thursday: Throwback Thursday – Share past tour highlights or client photos.
- Friday: Feature Friday – Showcase client photos, testimonials, or a specific photography technique.
- Saturday: Spotlight Saturday – Behind-the-scenes, meet the guide, or gear reviews.
- Sunday: Sneak Peek Sunday – Tease an upcoming tour or offer a limited-time discount.
